VISITWILTSHIRE LAUNCHES NEW ‘SUSTAINABLE TRAVEL’ TOWNS AND VILLAGES MAP FOR ENGLISH TOURISM WEEK
A new illustrated Wiltshire towns and villages map has been launched by VisitWiltshire in time for English Tourism Week (17th – 26 March), which aims to raise awareness, and encourage visitors to use sustainable means of transport when visiting the county’s beautiful market towns and villages.
The pocket-sized Time for Wiltshire Towns and Villages Map is part of VisitWiltshire’s tourism recovery campaign to encourage locals and visitors alike, to explore Wiltshire high streets; to help boost the county’s tourism economy; and to encourage people to explore the whole of the county.
As well as providing a handy guide for visitors, the map highlights towns and village for visitors to explore, sustainable travel options by rail and locations of vehicle electric charging points in towns, plus things to see and do, places to stay, high quality food and drink as well as the year-round calendar of events, fairs, festivals and markets on offer.
It showcases 20 towns and villages that are proactively working with VisitWiltshire to attract visitors combining an eclectic mix of ancient history and modern attractions and amenities. Among the towns and villages featured are Malmesbury, reputed to be the oldest Borough in England, The National Trust village of Lacock home to historic Lacock Abbey and the cosmopolitan town of Marlborough.
Other highlights include Devizes and the nearby Caen Hill Locks, Salisbury, a Cathedral city of ageless beauty, Bradford on Avon, renowned for its stylish shops and restaurants, Corsham with its historic high street which featured in the popular series of Poldark and the downland of the Vale of Pewsey.
“Pre-pandemic Wiltshire towns, villages and businesses benefitted from £1.5bn visitor spend per annum, supporting 29,000 jobs. This has fallen by 30% and with a difficult year being forecast for tourism and hospitality businesses tourism campaigns